Sports Streaming · Media & Entertainment · AWS
Scaling AWS Infrastructure for Europe's Largest Digital Sports Broadcaster
DAZN, with 20 million paid subscribers across 200+ countries, needed a technical partner who could scale their AWS infrastructure, build new gaming features, and keep the platform performing under the extreme load of live sports events happening simultaneously around the world. [x]cube LABS delivered.
The Challenge
Live Sports at Global Scale Is an Infrastructure Problem
Live sports streaming is one of the most demanding infrastructure challenges in digital media. Unlike on-demand content, live events create simultaneous, unpredictable traffic spikes: millions of subscribers tune in at once, across dozens of time zones, for events that cannot be delayed or buffered. For DAZN, operating in 200+ countries with programming rights spanning major European football, boxing, baseball, and more, the infrastructure requirements were not just demanding. They were uncompromising.
DAZN needed a partner who could manage and evolve their AWS infrastructure to handle this complexity, implementing live-streaming load balancing, building global notification systems that reached every subscriber in every time zone, optimizing video and advertising storage and delivery, and developing new sports gaming features on top of a platform that could not afford downtime.
When a championship match kicks off, millions of people press play at the same second. The infrastructure has to be ready before they do.
The Solution
Infrastructure Built for Peak Load, Designed for Global Reach
The [x]cube LABS team embedded alongside DAZN's engineering organization to manage and advance their AWS infrastructure while delivering new platform capabilities. Live-streaming load balancing was implemented to distribute traffic dynamically across availability zones during high-demand events, maintaining streaming quality for millions of concurrent viewers. A global notification system was built to reach subscribers across all regions and time zones with event alerts, personalized content recommendations, and platform communications.
AWS S3 integration for video and advertisement storage was optimized for both upload efficiency and global delivery performance. New front-end modules were built in Next.js, including live streaming functionality and advertising integration, extending the platform’s capabilities without disrupting existing services.
Live-Streaming Load Balancing
Dynamic traffic distribution across AWS availability zones ensures streaming quality is maintained for millions of concurrent viewers during peak live events.
Global Notification System
A notification infrastructure spanning all time zones and regional configurations, delivering personalized event alerts and platform communications to 20M+ subscribers worldwide.
AWS S3 Video and Ad Storage
Optimized video and advertising content storage in AWS S3, with delivery tuned for global performance and upload workflows streamlined for DAZN's content operations team.
Next.js Feature Development
New front-end modules developed in Next.js, including live streaming workload functionality and advertising integration, extending platform capability on a modern framework.
Sports Gaming Feature Enhancements
New sports gaming features developed to elevate user engagement, including interactive elements designed to increase session time and viewer participation during live events.
The Outcome
A Platform That Holds Under Peak. Every Time.
The infrastructure and feature work delivered by [x]cube LABS enabled DAZN to scale their platform confidently, handling simultaneous live events, serving a global subscriber base, and continuing to build new product features without compromising reliability. The live-streaming load balancing and global notification systems became core components of DAZN's platform architecture.
Peak Load Resilience
Live-streaming load balancing maintains streaming quality during simultaneous high-demand events, protecting the experience that 20M subscribers pay for.
Global Subscriber Communication
A notification system reaching every subscriber in every time zone, ensuring DAZN can communicate with its global audience reliably and at scale.
Optimized Cloud Storage and Delivery
Video and advertising content stored in AWS S3 with delivery performance tuned for global audiences across 200+ countries.
New Gaming Features Shipped
New sports gaming and interactive features developed and shipped on a modern Next.js framework, expanding the platform's engagement capabilities.
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