November 5, 2024
An Introduction to Customer Development and Customer Discovery
Life is too short for bad software! Don’t build or tolerate bad software.
Calling all builders (CTOs) and dreamers (CEOs) to take a stand against bad software today.
Our approach
It’s simple. If you are having fun doing what you do, you will succeed. Fun for us is looking at problems in the way of product success. If you stare intensely enough, the problems reveal patterns and puzzles. Now we just have to address these patterns and puzzles with technology.
We love challenges, overcoming them, and celebrating success with our customers. This attitude alone has brought us numerous recognitions for over a decade and a half now. Our litmus test - deliver only when we know we’d be satisfied to use the product ourselves!
Founder-led engineering teams:
Our co-founders and tech architects are deeply involved in projects and are not afraid to get their hands dirty.
Deep technical leadership:
Our tech leaders have spent decades solving hard technical problems. Having them on your project is like instantly plugging into thousands of person-hours of real-life experience.
Stringent induction and training:
We are obsessed with crafting top-quality products. We hire only the best hands-on talent. We train them like Navy Seals to meet our own standards of software craftsmanship.
Next-gen processes and tools:
Eye on the puck. We constantly research and stay up-to-speed with the best technology has to offer.
DevOps excellence:
Our CI/CD tooling ensures strict quality checks to ensure the code in your project is top-notch.
How do we deliver?
We deliver with the POD model where each POD comprises:
- An architect
- Product owners
- Developers
- Designers
- QA members
The PODs keep delivering in 2-week sprints for you, so you’re making continuous progress and are in the driver’s seat.
Some of Our Work:
We built a $100 Million business from scratch in 5 years for the founders of VIOS.
We modernized the entire system infrastructure for Akorbi, one of the fastest-growing companies in the field of workforce solutions.
We augmented vehicular air filters with smart capabilities that enabled a global leader in filtration devices to transform customer experiences and drive great brand loyalty.
More
Clients
TESTIMONIALS
Transformation
stories, told by
those who matter
What we appreciate about [x]cube is how well they have collaborated with us, and all their teams, UX/UI, Development, and others have created the best possible experience for our customers.
[x]cube has transformed a traditional manufacturing company such as Spa Electrics into a software company. They have the skill and confidence to build the product you need.
[x]cube LABS has taken our product and worked on it as if it was their own, creating something that we had never envisioned before!
Ready for a Dialogue?
Please fill up the form below, and we will schedule a meeting to talk about Transforming Bold Ideas into Delightful Products.
Our Guide to Agile Software Development
Want to learn more about the approach we outlined at the beginning of this page? Check out our in-depth guide that presents our unique take on leveraging Agile for your organization. Get to know how to set up agile teams and prime them for success, develop discipline, the right tools to use, and the results you can expect.
Articles
Meet Our Team
Rama Krishna Sreepada
Co-founder and Architect
Rama Krishna Sreepada
Co-founder and Architect
Rama Krishna has formidable expertise in various technologies, including VoIP, iOS development, Blockchain, mobile advertising and analytics, and much more. He has built new SaaS products that have scaled incredibly well and been responsible for engineering standards and training.
Hari PS
Co-founder and Architect
Hari PS
Co-founder and Architect
Hari has extensive experience with telecom systems, PBXs, and similar complicated enterprise-level stuff and has successfully led large teams of product specialists. He leads our engineering efforts in terms of exploring new platforms, and a whole lot of SDKs and APIs.
Santosh Katakam
Program Manager
Santosh Katakam
Program Manager
Santosh has over 14 years of experience and brings expertise in E2E SW delivery management, digital consulting, agile transformation, and UI/UX consulting.
Sachin Tulla
Senior Architect
Sachin Tulla
Senior Architect
Sachin is a senior architect & digital consulting strategist at [x]cube LABS. He’s an innovative and analytical design leader with 15 years of experience in building delightful products across Enterprise Mobility, IoT, SmartTV/DOOH, Games, AR/VR, Cloud, UI&UX, AI&ML, and Drones.
Roshan Joseph
Program Manager
Roshan Joseph
Program Manager
With over thirteen years of experience, Roshan is highly skilled in building cutting-edge products through consulting, ideation, and execution. He specializes in managing large projects and building great teams.
Ravi Sukhabogi
Program Manager
Ravi Sukhabogi
Program Manager
A professional Scrum certified, digital & tech-savvy IT Professional with over sixteen years of experience, Ravi is skilled in enterprise digital transformation, IoT implementation, HW & FEW knowledge, SQL/PLSQL, ETL, DWH, and database tuning.
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