CASE STUDY
ENABLING PANINI AMERICA TO TRANSFORM USER EXPERIENCE WITH ACCELERATED NFT PACK CREATION
OUR CLIENT
Panini Direct, a proprietary platform of Panini America, is the home for the NFL, NFLPA, NBA, NBPA, NASCAR, UFC WNBA, and Collegiate Sports Memorabilia, Collectible Trading Cards, Entertainment, Interactive Trading Cards, Autographs, Sports autographs, and Exclusive autographs available on the Panini website and mobile app.
The latest change has been providing the next generation collector experience and carrying forward the legacy of Panini Collectibles into the digital world. Panini America has launched trading cards as digital NFT’s wherein users can own, trade, sell or auction NFT’s. The NFTs are managed on a private blockchain built by Panini and the platform provides a primary as well as a secondary marketplace for the users to make the most of their collectibles.
THE PROBLEM
With the increase in trafc on the platform and the marketplaces facing more requests each day for NFT purchases and trades, Blockchain minting and transfer time on Panini’s blockchain had to be optimized to provide a better user experience and save time and money in the long run. Users were facing long waiting periods before they were able to list the NFTs in the marketplace.
KEY
ISSUES
IT OFTEN TOOK UP TO 24 HOURS FOR NFTS TO BE SYNCED TO THE BLOCKCHAIN AFTER PACK PURCHASE
WHEN OTHER USERS BOUGHT NFTS FROM THE PACK OWNER, THEY HAD TO AGAIN WAIT 24 HOURS FOR THEM TO SYNC BEFORE THEY COULD RESELL
AS NFT COLLECTIONS GREW, THESE DELAYS RESULTED IN A SUBPAR CUSTOMER EXPERIENCE.
WE
DELIVERED
WE IMPROVED THE BATCHING TECHNOLOGY SO IT TOOK ONLY 1/10TH OF THE PREVIOUS TIME FOR PROCESSING RECORDS
THE VOLUME OF TRANSFER OF RECORDS WAS IMPROVED BY ALMOST 10X
ABILITY TO DYNAMICALLY ADJUST PARALLEL/ SEQUENTIAL SETTINGS TO PRIORITIZE MINTING/ TRANSFER PER CURRENT MARKET NEEDS
BATCHING IMPROVEMENT ACHIEVED
OUR IMPLEMENTATION OF DYNAMIC PARALLEL/SEQUENTIAL SETTINGS
Example sample size: 500 records/minute
Each activity on the chain comes under a certain priority rating. These ratings can be dynamically altered according to the current needs of Panini America and their customers.
THE
RESULTS
PANINI AMERICA WAS ABLE TO SELL MORE PACKS FASTER, RESULTING IN A SIGNIFICANT INCREASE IN REVENUE
USERS ENJOYED A SUPERIOR EXPERIENCE WITH INSTANT PURCHASE AND SALE OF NFTS, RESULTING IN GREATER BRAND LOYALTY
ADMINS WERE ABLE TO TAKE QUICK ACTION BASED ON CURRENT TRENDS, RESULTING IN GREATER COST AND TIME SAVINGS