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GAME DEVELOPMENT SERVICES

Our squad of mobile game developers, designers, artists, cloud and server masters, monetization strategists, and marketing jedis is a force to be reckoned with. From dreamy concepts to mind-blowing releases, we've got you covered.

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OUR WORK

850+ Digital Solutions Delivered. Over 30 Industries Covered.

A legendary collab with CBS brought to life the iconic Original Series, The Next Generation, Deep Space Nine, and more in a retro-style simulation game. Collect famous characters, build epic ships, and dive into galaxies filled with heart-pounding adventures. Millions of downloads, featured in App and Play stores - it was pure warp-speed success!

Dreamworks approached us with their Madagascar movie magic, and we spun it into a social simulation game packed with resource management, character collection, and fun mini-games. 2 million downloads in the first month! It was like our own wild escape to awesomeness!

When Tesoro wanted a serious game for recruitment and training, we unleashed our enterprise gamification expertise and delivered a power-packed simulation game. Prospective employees played in-game roles, got the hang of real-life stuff in a super-fun way, and the company enjoyed optimized training with top scores!

[x]cube LABS Game Development Services

Game Design

Conceptualize and design games, including storylines, characters, interface, and more.

Game Development

Leverage the latest coding and gaming engines to create interactive games.

Mobile Game Development

Create high-performance games for mobile platforms such as Android and iOS.

Console Game Development

Create games for specific gaming consoles such as Playstation, Nintendo, or Xbox.

PC Game Development

Get games for personal computers optimized for various hardware configurations.

Virtual Reality (VR) and Augmented Reality (AR) Games

Take it up a notch with immersive gaming experiences using AR and VR technology.

Gamification

Add an element of gamification using simulations for learning and employee engagement purposes.

Game Monetization and Analytics

Generate revenue through monetization strategies and track user behavior to improve experiences.

Game Updates and Maintenance

Address issues and add new features to keep the game relevant and engaging.

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[x]cube Gaming Capabilities

Experience in developing top Hollywood and animation IPs - We know how to wow!
Over 200 million combined downloads - That's a whole lotta gamers!
Strong in-depth proprietary analytics engine - Geek mode: Activated!
International team with award-winning design & game design capabilities - A global army of gaming geniuses!
Multiple tech frameworks built to reduce development time - Making games faster than a cheetah on turbo!
Experienced and result-oriented LiveOps, Analytics, and UA/Marketing teams - We don't just play the game; we master it!
Scalable content management platform, which can help to change the game on the fly - Because we like to keep things flexible!
A strong team that can work on multiple games simultaneously - Like an unstoppable gaming hydra!

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Gaming Industry Globally: Some Highlights

The global gaming market is totally dominated by the U.S. and China - Titans of gaming!
There are more than 2.5 Bn active gamers in the world at present - That's a whole gaming nation!
The gaming market is approximately $150 billion, with digital revenues accounting for 91% - Gaming is where the money's at!
Mobile gaming will contribute more than half of all revenues for the gaming industry globally - Mobile gaming rules the roost!
It is estimated that by the year 2025, the mobile gaming sector will be worth nearly $300 billion in annual revenues - Mobile gaming is on the rise!

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Our Game Development and Live-ops Expertise

Our gaming warriors eat, sleep, and breathe games. Taking down OP bosses and crafting epic journeys is our bread and butter. From resource management to RPG, casual games to sports, we've got the skills to slay them all. And our community of die-hard gamers keeps pushing us to level up!

Strategy and Concept

Got an idea but not sure how to make it legendary? Or got an IP but need a game that screams epicness? Our wizards will work their magic to figure it all out and create a strategy for glory!

Live-Ops

Need to save a struggling game from a slow demise? KPIs got you down? Reach out, and our seasoned experts will inject some supercharge to get your game back on top!

Award Winning Art Team

Our artists are champions at discovering the perfect art style for your game. Watch your game come alive as they sprinkle their magic. They've won multiple accolades, making your game stand out from the crowd!

Top-notch Design and Development

Our game designers obsess over every detail to ensure your game is a flawless masterpiece. Our development team brings it all together, crafting fast, sturdy builds with data-driven improvements. Player feedback rules!

Marketing and User Acquisition

Let our marketing maestros take your game to the masses. We'll get your game noticed on the app store and social media. Our UA specialists will bring in quality players with high lifetime value, fueling your success.

Developing with Unity

Unity is our secret weapon for creating mind-blowing games. Our skills include

Developing games, apps, and immersive tech from scratch - We build worlds from scratch!
Adopting existing game development frameworks - Making things even better!
Unity scripting, game physics, animation system, audio, UI - All the magic under one hood!
Multiplayer networking, touch, ads, analytics, and session management - Seamless gaming experience guaranteed!
2D & 3D Development skills - 2D, 3D, whatever it takes!
Proficient in C# / JavaScript programming languages - Coding wizards, right here!
Working on NGUI, uGUI, Asset Bundles, Plugins creation, Materials/Shaders, etc. - We've got all the tools!
NGUI (Currently using Unity's uGUI system) - Always updated with the latest tech!
Unity's new multiplayer uNET system - Multiplayer marvels!
Integrating major social media, ad, and analytics SDKs - Connected to the gaming universe!
Optimizing memory and space usage for supporting low-end or old mobile hardware - We optimize for greatness!
Proficient knowledge of code versioning tools such as Git and SVN - Code ninjas!
Cross-platform development (iOS, Android, Windows, and Web) - One game, all platforms!
Unity services used: Multiplayer, Analytics, Ads, Performance Reporting, In-App Purchasing - Top-notch Unity services at your service!

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HOW

Our Unique Approach to Building and Maintaining Successful Games

Welcome to our gaming realm, where every project becomes an epic quest. We never stop till we've rescued the princess and achieved gaming perfection. When we take over an existing game, we dive deep, analyze every pixel, and make data-driven upgrades until it soars to greatness. Our fingers-on controllers fly as fast and strategically as our thoughts, conquering evil warlords and becoming supreme champions!

Strategy
Execution

ASSESSMENT

We're pop culture experts, and your IP will find its legendary form with us. Brainstorming sessions lead us to the perfect concept in no time. For existing games, our genre gurus dive in with their experience and strategize the path to greater heights. Our strategy phase includes:

Researching target audiences to give them exactly what they crave
Crafting the perfect game genre based on extensive research
Designing characters, levels, mechanics, story, economy, and more - Every detail matters!
Creating detailed game design documents - Our game bible!
Concept art and UI - Bringing visions to life!
Mapping out user journeys that hook and delight players - Get them hooked!
Retention and monetization strategies - Making games and bank!

INNOVATION WORKSHOP

Our passionate game developers, after passing stringent tests, work tirelessly to meet deadlines. Our proprietary platforms and APIs boost development speed. Here's what we do:

Follow an agile model with DevOps methodology - Agile all the way!
End-to-end integration - Seamless and smooth!
Epic UI/UX experience - Get ready for a visually stunning adventure!
Extensive testing - No bug can escape our vigilant eyes!
Build fast, iterate based on feedback - Fast and furious development!
Support and improve titles with new features, offers, content, and more - Games that keep growing!

Highlighted Work

We've created products that are the stuff of legends, captivating players worldwide!

Champions & Challengers: Adventure Time

An epic RPG where you become a legendary character from Adventure Time, collect champions, and battle players in intense PvP combat. Adventure awaits!

Kingsman: The Secret Service

Step into the thrilling Kingsman universe, armed with slick action, awesome weapons, and gadgets. The game challenges you to complete missions with stealth and precision. You're the ultimate spy!

Trexels II

The sequel to the popular Star Trek Trexels! Elevate your Star Trek experience with new art, iconic characters, ships, and captivating missions. Engage, and make it so!

Areas We "Play" In

IP gaming

We keep your IP in the limelight, making it popular and profitable for ages. Game on!

Gamification

We add gaming magic to everything, inspiring people to conquer their goals. It's fun all the way!

Enterprise Gaming

Level up your business by using gaming to communicate and create loyal fans. Gaming, the secret sauce!

Start your game development journey with us. Test your idea through POC delivery every few weeks. Partner with us for a year, and we'll deliver prototypes at frequent intervals, allowing you to experiment and find the best direction at a lower cost.

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An In-depth Look at Our Game Development Approach & Portfolio

Over a decade, we've released several in-house titles that have captured millions worldwide. Global entertainment giants like CBS, FOX, Mattel, Cartoon Network, and more trust us with their beloved IPs. 10 years and millions of downloads later, we remain as passionate as day one!

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Why Us?

Why we are your best bet for game development and gamification needs:

Benefits

Unlock the game-changing benefits of partnering with an end-to-end digital agency:

Consulting and execution expertise combined - We know the way!
Innovation as a service - Turbocharge your development!
Effective UI/UX - User-friendly design for the ultimate experience!
Different frameworks and methodologies - We're versatile and agile!
Seamless customer journey - Superior CX for the win!
Iterative enhancements - Level up your game with regular updates!
Access to top-quality teams - Our A-team is yours; no hiring or training is needed!

TESTIMONIALS

Hear what our clients have to say

"[x]cube has transformed a traditional manufacturing company such as Spa Electrics into a software company. They have the skill and confidence to build the product you need"

Mathew Rust

Product Manager, Spa Electrics

"What we appreciate about [x]cube is how well they have collaborated with us and all their teams, UX/UI, Development and others have created the best possible experience for our customers"

Missi Freimark

Marketing head, Lansinoh

“[x]cube LABS has taken our product and worked on it as if it was their own, creating something that we had never envisioned before!”.

Kevin

CEO of Titan International

AWARDS

Award Winning Digital Agency

Clients

Innovation Delivered for Global Enterprises

FAQs

Everything you need to know to get your gaming initiative started.

Do you develop games for all mobile platforms?

Yes, we develop games for both iOS and Android.

Do you develop console games as well?

Please contact us for more information.

What game engines do you have expertise in?

Our teams are proficient in Unity 3D, and all games are developed on it. However, we specialize in browser-based games too.

How do you approach the conceptualization phase?

We leverage our expertise and keen interest in gaming and gamification to arrive at the best fit for your IP or idea. If it’s a gamification project, we carry out a similar exercise to determine what the target audience would find interesting and fun and craft a strategy accordingly.

What kind of development and QA services do you offer?

Our team of top-notch developers is skilled in Unity and is available for hire or for development in-house. We offer continuous, long-term QA support that focuses on delivering a stable, bug-free game that is also fun, well-designed, and internally consistent. Our QA expertise includes GUI testing, compatibility testing, regression testing, IAP testing, reliability testing, build acceptance testing, monkey testing, and much more.

How much does it cost to develop a game?

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It can vary based on the complexity of the game and the art style chosen for it. Usually, the cost depends upon the following factors:

Game type
Game complexity
Art style (2D/3D)
Animations required
Marketing and UA costs

What proprietary solutions do you offer to facilitate development?

Our feature-rich and scalable content management platform, Social Kinesis, ensures that you have the ability to update game content, tweak numbers, and add new assets on the go. We also offer a powerful analytics and customer engagement platform called Upshot, which gives you every actionable insight you need to make the right decisions.

As for cloud storage, while on-demand AWS instances can be expensive, you don’t have to necessarily pay for it. Here again, our proprietary IoT solution can take advantage of spot instances. Dynamically moving processes to spot whenever available with no impact on end users. This will enable you to bring down cloud expenses by as much as 80%.

How about Live-ops?

Being committed to the long-term success of every game we develop, live-ops is one of our core competencies. We continuously experiment more and more with the data at our disposal and try to find correlations & tipping points to progressively drive the users toward the growth path we have in mind for them.

We monitor KPIs extremely closely and analyze data to get all the right answers. We then identify triggers and resolutions to improve them, roll them out quickly, and keep iterating till we hit the targeted numbers. Additionally, we keep updating the games with new features, content, and relevant events so they stay relevant and generate new digital lines of revenue.

How long could the project take?

Depending on the complexity of the game, the time could vary. Also to consider here is the fact that as a part of the development process, some companies follow recommended practices such as the delivery of PoC every few weeks and iterative enhancements on the way to ensure the delivery of a robust deliverable, which might extend the timeline, of course.

How will you ensure my IP stays protected?

[x]cube LABS will sign an NDA and take necessary measures to ensure your IP and concept will not be misused.

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