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15 insightful stats every retailer should know before building his next mobile app
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By [x]cube LABS
Published: Feb 28 2014
Mobile devices and apps have transformed shopping. With the mobile applications on surge, retailers cannot afford to miss the growing opportunities to win and engage customers better as well as to make shopping effortless. However, just building any retail mobile solution will do no good. To make their app stand out of the crowd, retailers need to first gain insights on what customers think on retail apps and how they use it while shopping. Our retail mobility stats sheet will provide you with critical insights on shopping app usage and consumer preferences-
| 1. Mobile boosts revenues. | |||||||||
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Of online revenue earned by retailers is via a smartphone or Tablet in 2013. The smartphone revenue increased by 113% over 2012, and revenue via Tablets grew by 86% over the same period. Source : Forrester |
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| 2. Mobile means more sales. | |||||||||
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Sales made from mobile devices in 2013, a nearly 300% jump from $20.7 billion in 2012. Source : Javelin Strategy & Research |
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| 3. Mobile gets new customers. | |||||||||
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New customers eBay won in 2013 was via mobile. They contributed $35bn in commerce volumes, 88% increase from 2012.
Source : eBay |
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| 4. Apps connect brands. |
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Smartphone shoppers say mobile apps boost brand connection. Source : Adobe |
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| 5. Loyal customers need apps. | |||||||||
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Shoppers use apps from their favorite stores. Adobe Source : Adobe |
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| 6. Branded apps add value. |
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Growth of branded apps in 2013. In 2013, 34% shoppers made a purchase via a retail branded app over the holidays, in comparison to 23% last year. Source : Baynote |
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| 7. Apps score over the web. |
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Shoppers in 2013 were interested in shopping using an app than on a mobile browser. Source : Adobe |
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| 8. Smartphone is an indispensable shopping companion. |
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Smartphone shoppers use a store locator to plan their shopping trip. 37 percent stay organized using lists while shopping on their phones. Source : Nielsen |
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| 9. Customer’s way to savings. |
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Shoppers use smartphones to search and scan to check prices. Source : Nielsen |
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| 10. Track the progress. |
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Smartphone shoppers said they use their devices to track the progress of their online orders. Source : Nielsen |
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| 11. Mobile at POS. |
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Smartphone shoppers use their devices for mobile coupons while 23% use for payments. Source : Nielsen |
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| 12. Mobile’s social connection. |
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Write comments on social media using their mobile device after purchasing a product. Source : Nielsen |
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| 13. Security, a key concern. |
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Shoppers in United States say they do not use their mobile devices for shopping because of security concerns. Source : PWC |
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| 14. Experience matters a lot! |
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Shoppers will defect to competitors due to bad mobile experience. Source : Skava |
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| 15. Ensure effortless shopping. |
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Customers feel check out on mobile is frustrating. Source : Skava |
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Tags: retail mobility
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