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Mobility In Insurance: 5 Reasons Why Mobile Is The Right Tool For Your Agents?
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By [x]cube LABS
Published: Jan 30 2014
Mobile technology is changing the face of insurance business. While a significant population of insurance consumers want and use mobile solutions for their insurance needs, the portability and form-factor of the devices makes it tailor-made to cater to the on-the-fly requirements of an insurance agent.
As per a survey by research firm Celent, 27 of the top 100 life insurance companies have apps for producers. This is more than double the number of insurers that offered apps to producers in 2011.
Smartphones and Tablets powered by apps are helping insurance agents boost his productivity, better manage his time and help him reach out to his clients better. Here’s 5 reasons why every insurance company must have a mobile app for its agents
1. Deliver Value Messaging
Insurance buyers are well informed today. Most of them do their reasearch online before contacting a company. The time-starved but savvy buyers wants specificity in the discussion and not a generic sales pitch. Mobile can help your agents tell compelling stories by personalizing the presentation according to the buyer needs, back it up with facts & figures and engage your client better.
2. Provide instant quotes
Price is a big differentiator in the insurance industry. A tablet armed agent can instantly generate quote using his mobile insurance app while interacting with the client to better argue his case. For motor insurance, the agent can instantly shoot an image of the vehicle, send it to the office to get the right quote in a few minutes.
3. Closing the Deal
With the intense competition in the industry, its better to close the deals in one meeting. Insurance mobile apps can help your sales agent get quotes on-the-spot, and if the client agrees get the policy document on his device, get it signed using digital signatures, swipe the card using mobile card reader and close the deal.
4. Sales Enablement
Mobile sales enablement solutions can help your agent remain connected with the office all the time, do his little work in between meetings or travelling, manage his leads and get access to office legacy systems like CRM and sales automation tools at the time of need.
5. Training
Tablets and smartphones are also excellent tools to train your agents. The training department can put all training materials in an online depsoitory which can then be accessed by all concerned. Your agent can watch videos, view presentations and listen to podcasts while he is travelling or is waiting for a client.
Mobile is not only an excellent tool for agents, but can also encompass other processes of an insurance company to bring efficiency, cut costs and improve profitability. To know more on mobility in insurance, download our ebook ‘5 mobile opportunity for insurers here.
Tags: Mobility in Insurance