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Numbers On User Acquisition Which Are Creating Success Stories

By [x]cube LABS
Published: Jul 14 2015

1. Number of paid mobile app downloads worldwide
	In 2015 Source : Statista
	In 2016 Source : Statista
	In 2017 Source : Statista
2. Number of free mobile app downloads worldwide
	In 2015 Source : Statista
	In 2016 Source : Statista
	In 2017 Source : Statista
3. Most commonly used user acquisition methods/Common methods of App promotion
	(a) App Cross Promotions-Own Apps Source : VB Insights
	(b) App Cross Promotions-Partnership Ads Source : VB Insights
	(c) App Cross Promotion- SEO Source : VB Insights
	(d) Banner Ads In Mobile Ads Source : VB Insights
	(e) Email Campaigns Source : VB Insights
	(f) Native Ads Source : VB Insights
	(g) PR, Press Source : VB Insights
	(h) Interstitial Ads Source : VB Insights
	(i) Inbound Marketing Source : VB Insights
	(j) Incentivized Installs Source : VB Insights
	(k) In-app Viral Tactics Source : VB Insights
	(l) Social Campaigns Source : VB Insights
	(m) Video Ads Source : VB Insights
	(n) Web Organic Search Source : VB Insights
	(o) Others Source : VB Insights
4. Advertising investment in Mobile App
	(a) US app install ad spending is expected to reach. Source : Emarketer
	(b) Of US mobile display, this year the ad spending app install ads will account Source : Emarketer
5. Ranking App Store categories as per the investment they are drawing in user acquisition- (Q1 – 2015)
	(a) Games Source : AppAnnie
	(b) Photos &Amp; Videos Source : AppAnnie
	(c) Entertainment Source : AppAnnie
	(d) Social Networking Source : AppAnnie
	(e) Lifestyle Source : AppAnnie
6. Ranking Play Store categories as per the investment they are drawing in user acquisition- (Q1 – 2015)
	(a) Games Source : AppAnnie
	(b) Tools Source : AppAnnie
	(c) Communication Source : AppAnnie
	(d) Photography Source : AppAnnie
	(e) Entertainment Source : AppAnnie
7. Retention Rates in Mobile App
	Improvement in App retention over the past four years, with apps used just once declining to 20%. Source : Localytics
	Of apps are now used 11 times or more, an improvement of 13% over the same period. Source : AppAnnie
	Android has overtaken iOS with the percentage of apps used 11 times or more rising to 45% compared to iOS, which remained at Source : AppAnnie
	Of iOS apps are only opened once, whereas this applies to just 16% of Android apps. Source : AppAnnie
	Of app time by an average user is spent in 3 most frequently used apps. Source : AppAnnie
	Of the app users loose half of their peak users in 3 months. Source : AppAnnie
8. Projection on growth of Mobile Ad Spend ( In $)
	In 2015 Source : Emarketer
	In 2016 Source : Emarketer
	In 2017 Source : Emarketer
	In 2018 Source : Emarketer
	In 2019 Source : Emarketer
9. Projection on growth of Mobile Ad Spend ( In %)
	In 2015 Source : Emarketer
	In 2016 Source : Emarketer
	In 2017 Source : Emarketer
	In 2018 Source : Emarketer
	In 2019 Source : Emarketer