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5 Smart Tips To Acquire & Engage Mobile App Users
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By [x]cube LABS
Published: Aug 21 2015
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Launching a mobile app? You are not alone. Rough estimates suggest that in Apple appstore and Google Play, close to a million apps are published every year. All vying for user attention. Needless to say, in an extremely crowded marketplace, mobile app user acquisition has become highly competitive.
Further, mobile app user engagement too has become a lot tougher. Data from Localytics suggests that 52% of the apps lose half of their peak users in 3 months. Here are 5 simple yet smart tips to help you make your app popular and make users hooked to it.
1. User Experience
Ensure that your app is free from all technical flaws and provides excellent first impression to users. Make customer on-boarding simpler and easier. Optimize the login and account creation process. Provide your users guides and FAQs within the app.
2. App Marketing
In the crowded marketplace, marketing your app to give it visibility is important. Make use of all customer acquisition channels mobile advertising, social media promotion, paid search campaigns, app store marketing, in-app promotion etc.
3. Personalize experiences
Track your user behavior leveraging advanced analytics tools. Deliver targeted and customized content to your mobile app users based on their preference, context etc.
4. Make loyalty rewarding
Reward users who are continuously using your app. Motivate users who have not returned after using your app once or twice through attractive incentives. Make use of event-based triggered automation techniques to encourage further use.
5. Listen to your users
App success depends on user satisfaction. Listen to your audience using surveys, feedbacks, app store ratings, user behavior metrics etc., and accordingly optimize your app offerings. Continuously engage with your customers to understand their needs.
Among millions of apps released every year, only a few thousand succeed. Most fade away within weeks of launch. Optimize your mobile app user acquisition and promotion strategy to make your app a grand success.
Tags: mobile app marketing
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