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Mobile Strategy- The Why, What And How In Creating Your Enterprise Mobile Strategy
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By [x]cube LABS
Published: May 15 2013
In a recently published survey by Accenture of over 400 global executives 1/3rd of the participating executives cited mobility as one of their top two priorities, while 75% put it among their top five. The same survey further highlights that 59% participants say that their company has implemented a centralized company-wide strategy, while 58% say that their mobile strategy is moderately developed.
Mobility has become very big. It has transformed how businesses interact with customers and is now disrupting the way people, processes and the technology infrastructure interact within the ecosystem. What is really compelling though, is the speed and scale at which mobility is being adopted and its emergence as a key strategic initiative. Businesses, at whichever adoption stage they are at, know that there is massive potential with mobility ready to exploit. But, they need a clear mobile strategy that can provide solutions that best fit their needs and can help them realize their business goals, transforming them into a lean, agile and proactive digital enterprise.
But where to begin?
Read our cover story to know-
The need for mobile strategy.
Key elements in designing and implementing a long-term strategy for your enterprise.
Steps towards a successful mobile strategy.
Tags: mobile strategy