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Top 6 Mobile App Strategies For Your Brand

By [x]cube LABS
Published: Nov 19 2015

Mobile App Development Strategy - [x]cube LABS

Nearly a third of the apps are downloaded and abandoned. Users don’t return back to it. There are ample cases of low budget mobile projects setting records as well as high budget mobile apps failing to deliver. More than technology and money, success of an app depends on its strategy. Here are 6 mobile app strategy tips to ensure your app realizes its goal

1. Think user

Build a mobile app user persona based on his personal and professional data. Think of his interests, motivations, challenges and frustration. See how you can add value to his life.

2. Solve a problem

How you can solve his challenges or cater to his needs with your app. The problem should be big enough for your mobile initiative to be feasible. You can alternatively look to provide a better solution to existing problem like Google did with its search engine. You can also seek to adopt an existing solution to your niche area like Airbnb and LinkedIn have done.

3. Accentuate the experience

Users want their apps to be as good as the personal apps they use. Create simple yet delightful experiences. Plan the app navigation in such a way that he gets access to the entire app in shortest possible way. Personalize experiences by monitoring his behavior and browsing history.

4. Leverage the best technology

Pick the platform where majority of your users are if you are constrained by budget. Check if cross platform app development will serve your purpose. Build in social media integration, device hardware access, device integration features if the app functionality demand.

5. Sell value

Instead of selling the software, sell its value proposition. Create a crisp value proposition and use it as a promotion message for the app. Heavy budget marketing can just give you the initial boost and sustain it till the cash is flowing. But once marketing stops, your app will begin to fade away. It’s the value proposition only that will keep it alive in the long run.

6. Re-engage

It is not just enough to get huge downloads. You would also want your user to use your app frequently. And that doesn’t happen on its own. Users need a reason to use your app again and again. Refresh content, interact via messaging, gamify to boost re-engagement.

Mobile apps are for human. Apps that better serve your user interests become long-term companions. So focus on him/her while building your mobile app strategy and reap the benefits.

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Tags: mobile app strategy