How To Measure The Success Of Enterprise Mobile Apps?

Enterprise mobility is not a child’s play. Implementing and measuring a mobile app’s success is nothing different. Measuring an app’s success will enable your enterprise to get a true insight into the development and deployment of your mobile app.

Here are a few critical mobile attributes that should be captured and measured successfully to develop usage metrics:

Revenue vs. Costs

Managing costs and revenue to maximize profit is key for any enterprise. A business can have high revenue, but the costs should be low, it will show profit and is bound to go out of business when the handy capital runs out. Once you know all the important parts of your enterprise mobility strategy, you’ll be able to calculate the qualitative costs against the monetary benefits of the solution, including increased sales and profitability.

App Latency

Latency refers to the total time taken in a request for a response. The basic rule is to optimize to a one-second response time. Along with tracking API latencies, you should keep an eye on the complete response time for apps that are powering the APIs. “Data show that moderately 60 percent of users abandon the transaction or may even delete the app if the total response time is over three to four seconds.” The app load limit refers to the transaction number and calls during a particular time interval. You need not just look at how to grow the app faster, but also how to handle a large number of users at one time. You need to know how to handle drastic changes in load during app usage hinders without compromising on speed.

App Crash Ratio

The basic requirement of any app is its stability. If your app is programmed perfectly, the chances are it won’t crash often. However, app stability also depends on the entire mobile experience including the mobile platform, usage, app type, maturity and more. The average crash rate of an app is two to three percent. Presently, the crash rates of Android 6.0 and iOS 9 are 2.52 percent and 2.70 percent, respectively. Technical metrics help you know if users face problems while using your app. Basing on the the platforms and the devices, make sure you collect the data. Examine crash rates and error by device OS and carrier to sharpen in on issues and finally, make sure to collect performance metrics such as how slow the app is to load.

Device Type

Capturing the user’s preferred device type for an enterprise application will help you measure mobile app usage. It will help you to see how many devices are jailbroken and are a potential security risk. These stats will help you gain an understanding of the average device’s life and software. It shows you users’ device choice for specific apps and also exposes security risks that can be addressed quickly and efficiently.

App Usage

Do you know 50 million apps are downloaded daily and 95 percent of apps are discarded in a month? This is disturbing. It is important to measure how often users are accessing the app, again similar to downloads, whether it’s daily/weekly/monthly. Find out how much time users are spending using the app and by doing so, you will get an idea of the users who are using it frequently and who aren’t. This will reveal which specific group of employees are using your app to improve their productivity. This data will not just help determine how in-app offers would sway mobile app usage rate but also will conclude the functioning of new features and marketing campaigns.

Enterprise mobile apps offer huge benefits such as simpler collaboration, productivity gains and improved sales enablement. But to truly bring in these benefits, you will need to keep your business goals in mind and on course. So, start tracking data to improve your app performance and most importantly take action to resolve the issues and shortcomings of your mobile app to make it a big hit in the market.