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5 Mistakes That Can Ruin Your Enterprise App Success
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By [x]cube LABS
Published: Oct 07 2015
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The stakes are getting higher and higher for enterprise apps. With businesses putting mobile at the heart of their strategy, aligning mobile initiatives with their business goals and investing significant time & resources in app development- it is more than necessary to get things right. Here are 5 mistakes to avoid while navigating the treacherous waters of developing an enterprise app–
1. Failing to solve the OS conundrum
The first question to ask as you sit down to strategize on your mobile project is- Will your app run on iOS, Android, Windows or all? While it is easier to fall prey to stereotypes and choose iOS as it is big money or pick Android for its humongous user base; your platform consideration should depend on the nature of your app and your mobile strategy. If you are building a consumer app then you should look to pick anyone OS as per your comfort and gradually move to others covering as much ground as possible. For enterprise apps, the choice would depend on your device policy-BYOD or not. If your organization follows a BYOD policy then start with most used OS in your enterprise and then building an app for other platform.
2. Skimming on user experience
Many enterprise apps fail to take-off the ground due to lack of user interest and employee usage. Users, your employees or customers, appreciate engaging and personalized user experiences. They want the same level of experience which they get using personal apps. So invest in design and UX/UI. Keep it simple to use and cut-off repetitive tasks.
3. Not integrating analytics
The beauty of the digital world is the availability of real-time data that cuts guesswork, enables quick decision-making and help you correct mistakes quickly. Whether you are developing an enterprise app or a consumer app, integrating analytics is beneficial. Getting data on number of users, frequency of usage, time spent and retention etc., can throw a lot of actionable insights on user behavior and help you leverage it to further improve your app.
4. Waiting to get the app perfect before launching
Mobile apps don’t get perfect at once, they become perfect after several reiterations. Launch a minimum viable product in a small market, get data on user response, take corrective actions and continue doing it till you get it right for the larger audience. Keep refreshing your app with new features and experiences at regular intervals to get users hooked to it.
5. No plan for app deployment
The app is in final stages of development and you don’t have an app release strategy. Even a free consumer app need aggressive release strategy to succeed. For enterprise apps, you need to consider its distribution source, management tool and usage policy. For consumer apps, you need to think about app store publishing and app marketing. So create a mobile app deployment policy in advance to ensure successful release of your app.
The cost of developing an enterprise app, in-house or outsourced, is high. Add to it the brand image and other intangible investments on building an app and ensuring the success of your app becomes that much critical. Keep the above mistakes in mind while strategizing your next enterprise app development project and make your app a success.
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