The Art Of Strategize-Engage-Retain

(Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade)!

The Mobile App ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half become Zombie Apps (Dead) within the first 30 days. Success or failure is determined by the customer, and to avoid letting your brilliant work, money and time result in a dead-end, it is important to learn how to create a lasting relationship with your audience.

Mobile Strategy

Setting the right mobile strategy that can provide solutions to user needs, help realize business goals and can transform with evolving mobile technologies is very important. Every app out there is trying to solve one or the other problem and if your app has to stand out from them, start the journey with the right mobile strategy.

Design & Build

Building a bug-free app with aesthetic UI and intuitive experience is always important for an app. There can be tens of apps trying to solve the same problem like the Chatting Apps, Taxi Apps, Photo filtering apps, etc. However, the ones which are successful are the ones with the simplistic design and intuitive experience.

Acquire

Most apps have stopped charging people upfront because it is tough to start a relationship on a transactional note – you have to establish a connection first. Most people will not do everything you ask of them unless you start the right dialogue and conversation. Spotting the right audience and making your app discoverable to them are equally important. Another vital aspect you need to consider is installs cannot be the only measure of success; you have to factor in the ROI on the money spent.

Analyze

Keep in mind you are training for a marathon, not a sprint. Long-lasting customer relationships are what make businesses successful. Analyzing and understanding consumer needs and feedback will make the consumer feel listened to and will increase loyalty towards the brand If you get to know your users and understand their habits, they are more likely to reward that effort with loyalty. When it comes to the mobile market, there are hundreds of thousands of fish in the sea. While recently it seemed like the Wild Wild West, the landscape is rapidly changing and rules are emerging. Therefore, using the right tools to learn about your audience is very important.

Engage

Just understanding who your users are and what they do will be proved useless unless you act on the data. Around 46% of users discontinue using an app after a month. By promptly showing interest, asking the right questions and investing time in your users, you will minimize drop off with an increased mutual understanding and rise in significant interactions. Segment them and deliver customized content through multi-channel In-App actions. Traditional mobile methods like push notifications are not going anywhere, but given the size and subtleties of the current ecosystem, you need more diverse channels to create a compelling message.

Data is no doubt important, but thinking about the individual rather than the number will enhance the customer experience. No two persons are alike, but do not let a large audience overwhelm you. The more people you reach, the better off you will be, and by grouping users by behaviors and preferences via segmentation, you will be able to create a personalized, relevant experience for them that is not only easy and scalable, but will benefit your business. It is also very important to know the difference between pushing personalized content to users and spamming them.

Monetize

Monetizing techniques such as context-based upselling will increase the app revenue. More engaged users are likely to spend money in the app and, again, the key here is sending relevant offers and ads to make the most of it.

Retain & Upgrade

Engaged users always retain and expect the app the give them more so it is very important to Update the app with enhancements and fixes that keeps the user interested about the app and make them come back again and again.