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Enterprise Mobility: 5 Simple (But Often Ignored) Tips To Create Compelling Mobile Experiences
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By [x]cube LABS
Published: Jan 31 2014
A good customer experience is central to attracting customers, earning their loyalty and more business. And it’s no different when it comes to mobile apps. Enterprises who are developing apps without putting mobile experience at the centricity of their overall strategy or those who are not measuring app satisfaction of customers are hitting in dark.
Mobile is different and so are mobile users. Mobile has its share of limitations and content consumption pattern and so enterprises building apps must compensate these limitations with functionality so as provide an optimized engaging mobile experience to the users. Here are 5 simple tips to designing awesome mobile experiences:
1. Keep your app simple
Don’t overwhelm your users with numerous features. Adopt a simple and clean layout. Arrange the workflow in such a manner that your user can perform desired tasks easily. Make navigation smooth and seamless.
2. Add value to your app
Why should your users download your app? It should be of value to them. Value can be information, performing tasks like banking or shopping or getting entertained via games. While it is tempting to add more value to an app but remember not to loose sight of your key objective.
3. App performance is key
Ensure that your app works properly across devices and platforms. Make sure that pages load faster and buttons are responsive. These are little things but often act as a block against good mobile experience.
4. Personalize experiences
Remember, mobile is a personal device. So your targeting should be precise to the users needs and behaviors. Mobile app provides excellent analytics support to understand buyer behavior and shopping history. Use it to engage with them through personalized content.
5. Encourage users to come back
Give reasons to your users to keep using your mobile app. Regularly update your app with new features and fresh content. Run loyalty programs on mobile and use push notifications to inform users of any new events and happenings in your company.
With studies suggesting, more people using mobile than desktops for shopping activities, it is essential for brands to ensure higher app satisfaction. The more engaging your mobile app will be, the more your users will return and use them.
Tags: enterprise mobility apps